The Artist

Founder & Spiritual Creative Director of Soul Magic

I am April Kaye, Founder and Spiritual Creative Director of Soul Magic,
a sanctuary where beauty, spirit, and intention meet.

What began as small-batch rituals crafted in my kitchen has grown into a spiritual lifestyle brand devoted to skin, hair, and makeup, all rooted in self-love, energy cleansing, shadow-work awakenings, and abundance.

Every Soul Magic product is more than skincare —
it is a ritual, a moment of alignment, created to help you return to your highest self.
From facial oils and cleansing bars to upcoming makeup collections, each formula blends natural ingredients, spiritual wisdom, and modern design to nurture both your inner and outer beauty.

But Soul Magic is more than products 
it is a movement.

Through my vlogs, style, storytelling, and spiritual teachings, I share the journey of intentional living — guiding people everywhere to embrace authenticity, confidence, softness, and sacred self-care.

I am building Soul Magic not just as a brand, but as a community — one that uplifts, heals, and inspires.
This is more than business; it is a way of life.

And I am committed to growing Soul Magic into a global, transformative brand that changes the way we see and practice beauty —
from the skin, to the spirit, to the soul.