The Artist

I am April Kaye, Founder & Spiritual Creative Director of Soul Magic, where beauty, spirit, and intention meet. What began as small-batch rituals made in my kitchen has grown into a lifestyle brand devoted to skin, hair, and makeuprooted in self-love, energy cleansing, shadow work awakenings, and abundance.

Every Soul Magic product is more than skincare — it’s a ritual designed to help you align with your highest self. From facial oils and cleansing bars to upcoming makeup collections, each creation blends natural ingredients, spiritual wisdom, and modern design to nurture both inner and outer beauty.

Beyond the products, Soul Magic is a movement. Through my vlogs, style, and spiritual storytelling, I share the journey of intentional living — showing women and men everywhere how to embrace authenticity, confidence, and sacred self-care.

I’m building Soul Magic not only as a brand but as a community, one that uplifts, heals, and inspires. This is more than business — it’s a way of life, and I’m committed to scaling Soul Magic into a global brand that changes how we see and practice beauty